Marketing Monster

Opening up a monster-sized toolbox of tactics.

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Entries from May 2008

Friday Silly Advertising

May 30th, 2008 · 1 Comment

Things got a bit silly over on Phreadz with this advertising meme, but it’s perfect levity for a Friday afternoon.

(Click the green button to autoplay all videos in sequence or select the thumbnail to play individual posts.)

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Tags: Advertising

Is PR Innately Immoral?

May 29th, 2008 · 15 Comments

This week has taken on a PR theme. On Monday night I had the good fortune to spend time with Shel Holtz and Joe Thornley of Thornley Fallis who were in town for 3rd Tuesday Montreal, a monthly social media event. Both of these men understand the changes that social media has brought to PR [...]

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Tags: Advertising · PR · Social Media

Marketing on Phreadz

May 26th, 2008 · 4 Comments

Recently, TechCrunch and TechCrunch UK featured Phreadz, a new threaded social multimedia conversation network. Now that the cat is out of the bag, I’m pleased to say that I’ve been part of the “clandestine pre-alfalfa” testing on Phreadz for more than two-months.
Comparisons to Seesmic are inevitable because both services feature recorded video conversations. But there [...]

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Tags: Branding · Social Media · Video

The Curse of the Sophomore Slump

May 25th, 2008 · 5 Comments

I must admit that I was overwhelmed by the incredibly welcoming and supportive response that my first blog post brought. There were more than 50 comments left by an incredible array of heavy hitters from Twitter and the social media scene, people who were new to me who kindly took the time to reach out, [...]

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Tags: Blog · Branding

Coming Clean and Stepping Up

May 4th, 2008 · 58 Comments

At the new year, Jeff Pulver posted his “Bucket List” to Facebook, an outline of things that he’d like to accomplish, more so than a New Year’s resolution. Jeff tagged Merlene Paynter, who then tagged me, along with social media powerhouses Laura Fitton (aka @Pistachio) and Jim Long (aka @newmediajim). It was then that [...]

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Tags: Branding · Social Media