I am a Montreal-based marketer who loves social media and technology. With 18 years marketing experience behind me, I understand that social media is only one driver in my marketing toolbox. 
Tonight, Twitter was featured on ABC World News with Charles Gibson. The piece talked about Comcast performing acts of customer service magic by watching the Web for signs of disgruntled customers and then acting as digital detectives to help solve those problems. The report went on to say how companies like Dell, JetBlue, Southwest Airlines [...]
Entries from July 2008
ABC Sets Up New Twitter Users to be Disappointed
July 22nd, 2008 · 14 Comments
Tags: Blog · Branding · PR · Social Media
For the Love of Commoncraft
July 4th, 2008 · 4 Comments
I’ve come across very few people who don’t love Commoncraft videos. This week I came across Commoncraft in Plain English, a parody, done by @ZoeDisco. In her post, Zoe explains why she did it and he video has received kudos in the comments. But, most importantly, it has attracted praise from Lee LeFever himself.
Also this [...]
Tags: Video
