Marketing Monster

Opening up a monster-sized toolbox of tactics.

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Entries from January 2009

Canada’s Top 10 Most Influential in Social Media

January 13th, 2009 · 3 Comments

The results are in and I’m pleased to announce that I placed in the top 10 of the Canada’s Most Influential Women in Social Media list, coming in at #9.
The top women’s spot went to Amber MacArthur and top men’s spot went to Montreal’s own Mitch Joel.
The selections were made by a 3-part grading to [...]

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Tags: Social Media

HoHoTO: “The Party That Twitter Built” Raises $25,000 for Food Bank

January 8th, 2009 · 4 Comments

(Originally published on TouchBase, January 7, 2009.)
Working from inspiration for a shared tech holiday party in Montreal, the Toronto technology, marketing and PR community used Twitter to build momentum for their landmark HoHoTO event.
From the first tweets on November 27th to the event on December 15th, Twitter was used to build consensus, assemble an organizing [...]

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Tags: Community · Event · Non-Profit · Social Media