Marketing Monster

Opening up a monster-sized toolbox of tactics.

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Entries from June 2009

Technically Women Launches

June 30th, 2009 · 2 Comments

I’m proud to be a contributing writer to Technically Women, a new collaborative blog that launched yesterday. As our About page reads:
Technically Women comprises a group of women from all walks of business. This blog presents our unique views on how technology is shifting our world. The women are business owners, marketers, evangelists and leaders. [...]

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Tags: Blog · Business · Community · Technology

Hashtag Hijacking Hurts Habitat

June 24th, 2009 · 5 Comments

UK retailer Habitat recently made a misstep by hijacking hashtags to get their message seen. The practice is popular among spammers who use trending topic keywords in unrelated tweets to get their message in front of more people. For example, a search on one of today’s popular hashtags, HTC Hero - a new phone -  [...]

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Tags: Branding · Communication · Social Media

Twitter Tracker with Conan O’Brien

June 22nd, 2009 · No Comments

I saw this in Dave Winer’s FriendFeed stream and thought this was hilarious. Twitter has become so over-hyped in mainstream media these days, that I’m getting used to people responding at its mention in a negative, eye-rolling way. I loved that the Tonight Show with Conan O’Brien was able to poke fun at the celebrity [...]

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Tags: Social Media · Video