Marketing Monster

(Cross posted from 3e Mardi | Third Tuesday Montréal.)

In a special Sunday edition of Third Tuesday Montreal, Shel Israel, co-author of Naked Conversations, will be here Sunday, September 13th at 6:00 PM to speak about his new book, Twitterville: How Businesses Can Thrive in the New Global Neighborhoods.Shel Israel writes, speaks, advises and tweets on social media and was the very first speaker at Third Tuesday when it launched in Toronto in 2006. A former PR practitioner and an early adopter of Twitter, he has been participating in conversations and observing how social media is changing the way we approach communications.

Twitterville examines how businesses have been using Twitter to engage with their customers, build loyalty and increase sales. It is the natural extension of Naked Conversations, which Shel wrote with Robert Scoble in 2006, on how blogging brought new opportunities for companies to reach their customers. You can read the introduction to Twitterville on Shel’s blog, GlobalNeighbourhoods.net.

Since 2005, Shel Israel has interviewed more than 375 people in 38 countries on social media’s impact on culture and business. In 2008, he became the the first American to keynote at CNBloggercon, China’s largest social media conference. Shel is a senior fellow to the Society for New Media Research (SNCR) and serves on the advisory boards to the Social Media Club and SmartBrief on Social Media.

Date: Sunday, September 13

Time: 6:00 PM

Location: Daylight Factory, 1030 rue St Alexandre, Montreal

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R.S.V.P. via the 3e Mardi | Third Tuesday Montréal Facebook event page.

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