Marketing Monster

Opening up a monster-sized toolbox of tactics.

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Entries from October 2009

Google Sidewiki: Set Your Welcome Message

October 28th, 2009 · 11 Comments

Don’t know Google Sidewiki? Google released this feature just over a month ago as part of their Google Toolbar. Sidewiki allows you to add comments to any page on the web within your browser (IE and Firefox) by way of a fly-out tab and comment box. It is indexable by Google, and users can grade [...]

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Tags: Blog · Communication · Technology

Twitter Tools at webcom 09

October 27th, 2009 · 8 Comments

Last week, I spoke at webcom Montreal 09 along with Shel Holtz, Sean Moffitt and a host of other great speakers. This bi-annual conference features topics aimed at decision-makers and professionals in marketing, internal and external communications and those who want to understand and master the Internet.
I delivered my session, Twitter Tools for Strategic Marketing, [...]

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Tags: Business · Communication · Event · Montreal · Technology

New York Times Digital Afterlife

October 20th, 2009 · 1 Comment

Yesterday The New York Times ran the interview I did about The Digital Afterlife and the need to appoint a digital executor:
Internet Protocol is Jenna Wortham’s advice column for technology. The question was:
Not to be morbid, but I have a lot of private information and details stored on my computer — in various Google Chat [...]

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Tags: Death and Digital Legacy

Part 2: Twitter Lists: Developers and Applications

October 16th, 2009 · 7 Comments

This is Part 2 of a 3-part 4-part series. Read Part 1: What Are Twitter Lists?
Unfortunately, if you are not part of the Beta roll out, Twitter will not allow you to see the URLs of lists, even if they’ve been tagged as public. For the benefit of everyone, I will include screen shots, where [...]

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Tags: Business · Social Media · Technology

Part 1: What are Twitter Lists?

October 16th, 2009 · 54 Comments

This is Part 1 of a 3-part 4-part series.

WHAT IS IT?
Back on September 30th, Twitter announced on their blog that they would be launching their new Lists feature to a small group of users to Beta test. Lists allow Twitter users to organize the people they follow into groups. By segmenting your following list [...]

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Tags: Communication · Social network · Technology