Comments on: Pay Attention to Your Customer’s Language http://www.adelemcalear.com/2009/10/06/pay-attention-to-your-customers-language/ Helping you understand the digital world. Sat, 14 Jan 2012 23:21:32 +0000 hourly 1 By: Twitted by Illig http://www.adelemcalear.com/2009/10/06/pay-attention-to-your-customers-language/comment-page-1/#comment-918 Twitted by Illig Thu, 08 Oct 2009 12:47:45 +0000 http://www.adelemcalear.com/?p=491#comment-918 [...] This post was Twitted by Illig [...] [...] This post was Twitted by Illig [...]

]]> By: TanveerNaseer (Tanveer Naseer) http://www.adelemcalear.com/2009/10/06/pay-attention-to-your-customers-language/comment-page-1/#comment-917 TanveerNaseer (Tanveer Naseer) Thu, 08 Oct 2009 00:26:37 +0000 http://www.adelemcalear.com/?p=491#comment-917 <strong>Twitter Comment</strong> <a href="http://twitter.com/TanveerNaseer" title="Twitter Comment" rel="nofollow"> <div title="TanveerNaseer (Tanveer Naseer)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://www.adelemcalear.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="TanveerNaseer (Tanveer Naseer)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/TanveerNaseer) no-repeat top;cursor:hand;"> </div> </a> Pay Attention to Your Customer's Language by @AdeleMcAlear [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


Pay Attention to Your Customer’s Language by @AdeleMcAlear [link to post]

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]]> By: mperron (Martin Perron) http://www.adelemcalear.com/2009/10/06/pay-attention-to-your-customers-language/comment-page-1/#comment-916 mperron (Martin Perron) Wed, 07 Oct 2009 23:23:37 +0000 http://www.adelemcalear.com/?p=491#comment-916 <strong>Twitter Comment</strong> <a href="http://twitter.com/mperron" title="Twitter Comment" rel="nofollow"> <div title="mperron (Martin Perron)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://www.adelemcalear.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="mperron (Martin Perron)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/mperron) no-repeat top;cursor:hand;"> </div> </a> RT @AdeleMcAlear: Pay Attention to Your Customer's Language [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


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]]> By: Tweets that mention Pay Attention to Your Customer’s Language -- Topsy.com http://www.adelemcalear.com/2009/10/06/pay-attention-to-your-customers-language/comment-page-1/#comment-915 Tweets that mention Pay Attention to Your Customer’s Language -- Topsy.com Wed, 07 Oct 2009 23:21:10 +0000 http://www.adelemcalear.com/?p=491#comment-915 [...] This post was mentioned on Twitter by Martin Perron and Xurxo Vidal. Xurxo Vidal said: RT @AdeleMcAlear: New post: Pay Attention to Your Customer's Language http://bit.ly/3OLkQ9 [...] [...] This post was mentioned on Twitter by Martin Perron and Xurxo Vidal. Xurxo Vidal said: RT @AdeleMcAlear: New post: Pay Attention to Your Customer’s Language http://bit.ly/3OLkQ9 [...]

]]> By: Martin Perron http://www.adelemcalear.com/2009/10/06/pay-attention-to-your-customers-language/comment-page-1/#comment-914 Martin Perron Wed, 07 Oct 2009 23:20:08 +0000 http://www.adelemcalear.com/?p=491#comment-914 Adele - absolutely agree on this one and great advice. I wonder if countries like Switzerland have similar issues with their customer service auto-responses. It would make a great analysis! Worse than automated emails, I often had the experience of calling customer service lines and after clearly selecting my language option, get completely the opposite (personally, makes no difference to me but this surely doesn't apply to everyone). Adele – absolutely agree on this one and great advice. I wonder if countries like Switzerland have similar issues with their customer service auto-responses. It would make a great analysis!

Worse than automated emails, I often had the experience of calling customer service lines and after clearly selecting my language option, get completely the opposite (personally, makes no difference to me but this surely doesn’t apply to everyone).

]]> By: Tanveer Naseer http://www.adelemcalear.com/2009/10/06/pay-attention-to-your-customers-language/comment-page-1/#comment-913 Tanveer Naseer Wed, 07 Oct 2009 22:23:08 +0000 http://www.adelemcalear.com/?p=491#comment-913 Adele, this is a great reminder for all companies - big or small - in light of the current push for more of them to embrace "social media". As we all know, social media is nothing more than an extension of the platform for existing dialogues to be conducted on. If companies are not paying attention to the current outlets they have to interact with their clients, all social media will do is highlight for an even bigger audience share just how out of touch the company is with their most important voice - the client. Adele, this is a great reminder for all companies – big or small – in light of the current push for more of them to embrace “social media”.

As we all know, social media is nothing more than an extension of the platform for existing dialogues to be conducted on. If companies are not paying attention to the current outlets they have to interact with their clients, all social media will do is highlight for an even bigger audience share just how out of touch the company is with their most important voice – the client.

]]> By: adelemcalear (Adele McAlear) http://www.adelemcalear.com/2009/10/06/pay-attention-to-your-customers-language/comment-page-1/#comment-912 adelemcalear (Adele McAlear) Wed, 07 Oct 2009 15:32:38 +0000 http://www.adelemcalear.com/?p=491#comment-912 <strong>Twitter Comment</strong> <a href="http://twitter.com/adelemcalear" title="Twitter Comment" rel="nofollow"> <div title="adelemcalear (Adele McAlear)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://www.adelemcalear.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="adelemcalear (Adele McAlear)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/adelemcalear) no-repeat top;cursor:hand;"> </div> </a> New post: Pay Attention to Your Customer's Language [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


New post: Pay Attention to Your Customer’s Language [link to post]

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]]> By: XurxoVidal (Xurxo Vidal) http://www.adelemcalear.com/2009/10/06/pay-attention-to-your-customers-language/comment-page-1/#comment-911 XurxoVidal (Xurxo Vidal) Wed, 07 Oct 2009 15:07:36 +0000 http://www.adelemcalear.com/?p=491#comment-911 <strong>Twitter Comment</strong> <a href="http://twitter.com/XurxoVidal" title="Twitter Comment" rel="nofollow"> <div title="XurxoVidal (Xurxo Vidal)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://www.adelemcalear.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="XurxoVidal (Xurxo Vidal)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/XurxoVidal) no-repeat top;cursor:hand;"> </div> </a> RT @AdeleMcAlear: New post: Pay Attention to Your Customer's Language [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


RT @AdeleMcAlear: New post: Pay Attention to Your Customer’s Language [link to post]

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]]> By: Xurxo Vidal http://www.adelemcalear.com/2009/10/06/pay-attention-to-your-customers-language/comment-page-1/#comment-910 Xurxo Vidal Wed, 07 Oct 2009 15:03:54 +0000 http://www.adelemcalear.com/?p=491#comment-910 Adele, Seems like common sense, but then again with so many examples of businesses failing to listen to their customers, I'm not surprised! This particular example is great at showing us that sometimes what seems like a good idea (IP targeting to determine language) can backfire and have the opposite effect of what was intended. Automation is great, but planning and testing is critical before unleashing it. And having a responsive (and competent) human close by is a good safety net. Adele,

Seems like common sense, but then again with so many examples of businesses failing to listen to their customers, I’m not surprised!

This particular example is great at showing us that sometimes what seems like a good idea (IP targeting to determine language) can backfire and have the opposite effect of what was intended.

Automation is great, but planning and testing is critical before unleashing it. And having a responsive (and competent) human close by is a good safety net.

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