My buddy Dave Fleet (@davefleet) at Thornley Fallis sent me the heads up on this video titled Next is Now. Their client, Rogers, premiered it at their AGM today. For those readers outside of Canada who may not know, Rogers is a giant media corporation with traditional media properties in radio, television and print, plus service offerings in Internet, telephone, cable and wireless. Huge.
I could take this opportunity to rant about how much I despise the stranglehold that Canada’s 3 cellular infrastructure providers (of which Rogers is one) has on it’s population, or prattle on about how we pay the 3rd highest mobile data rates in the world, or of how we have no unlimited mobile data plans, or talk about how this is hurting innovation and business in this country.
But, I won’t just now. That’s a post for another day.
This time I’m going to indulge some geeky marketing interests and delve into my fascination for stats. Especially stats about the growth of digital communication within a Canadian context. This video fits the bill.
One thing I love is that the source citations for the stats are included in the additional information for the video when you view it in YouTube. As a marketer, you never know when you might need a stat, and as a viewer it’s good to know that they’re backing up what they’re claiming. I’ll save you the clicks and reproduce it here.
SOURCES
Facts in Next is Now are calculated based on data from the following sources:
[0:10] Google CEO Eric Schmidt, Information Week
[0:18] 24 hours of video uploaded per minute, The Official YouTube Blog
[0:25] Facebakers, Facebook Statistics Canada
[0:32] Normalized, averaged Facebook growth (Facebook Press Room milestones)
[0:49] iTunes download of The Godfather vs 56kbps
[0:55] Speeds of 50mbps and up in Canada
[1:16] Canadian Wireless Telecommunications Association
[1:21] Canadian Wireless Telecommunications Association
[1:29] Ipsos Reid Interactive Group
[1:39] Amazon Kindle capacity
[1:43] Bedford Public Library collection: nearly 12,000 books
[1:52] Android: Androlib / iPhone: Apple
[1:55] Match.com iPhone App
[2:32] OTX, 2008 Longitudinal Media Experience Study
[2:36] SRG, Digital Life Canada, November 2009
[2:40] SRG, Digital Life Canada, November 2009
[2:56] AmDocs, The Connected World Vision
[3:16] TweeSpeed
[3:20] 15 million in U.S. alone. CTIA-The Wireless Association, Wireless Industry Survey
[3:24] Symantec, 2000-2009: The Spam Explosion
Nice job to the team at Thornley Fallis and 76design, and Keith McArthur at Rogers.
Now, if Rogers really wants to see the growth of digital communications in Canada, they’ll be the first company to bring an unlimited mobile data plan to this country, and make it comparably affordable to our U.S. cousins. Whadd’ya say?
Very nicely done. Love the stats. Thanks for sharing.
Twitter Comment
RT @AdeleMcAlear Stats, eh! [link to post] #video #nextisnow #mobile #canada
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Enjoyed the stats but also the feel of the video. Really nice job. Thanx for sharing.
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RT @geoffroigaron: RT @MarcSnyder: Billet de @AdeleMcAlear: statistiques canadiennes sur les médias sociaux: [link to post]
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Billet de @AdeleMcAlear: statistiques canadiennes sur les médias sociaux: [link to post]
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RT Intéressant! @AdeleMcAlear Canadians might be interested in my new post: Stats, eh! [link to post]
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RT @MarcSnyder: Billet de @AdeleMcAlear: statistiques canadiennes sur les médias sociaux: [link to post]
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RT @adelemcalear: Canadians, in particular, might be interested in my new post: Stats, eh! [link to post]
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Canada SM stats RT @KimAuclair RT @MarcSnyder Billet de @AdeleMcAlear statistiques canadiennes sur les médias sociaux [link to post]
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well produced video although i can’t help but remember that if the 15M txt messages at the end had all been sent on Rogers without a Plan, the total cost would have been $2million +.. I have a hard time taking this “the future is now” stuff from an industry that seems to be trying it’s best to stay in the past.
WillKnott.ie » Blog Archive » Podcaster me? // Jul 4, 2010 at 3:37 am
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