The folks at Wieden + Kennedy just raised the bar for social media campaigns. The agency responsible for Old Spice launched “The Man Your Man Could Smell Like” commercial during the Superbowl featuring the line “I’m on a horse”, which now has almost 13-million views on YouTube. Another 30-second spot, “Questions”, was released two weeks [...]
Entries from July 13th, 2010
Old Spice Sets a New Engagement Standard
July 13th, 2010 · 3 Comments · Advertising, Social Media, Video
One Year Update: Digital Legacy
July 12th, 2010 · 6 Comments · Death and Digital Legacy, Uncategorized
For much of the last year, I’ve been working on a side project to research, speak and write about issues surrounding digital legacy. It’s been an incredible experience to meet and interview experts in archival issues, lawyers, writers, service providers, wills and estate planners, identity specialists, palliative care doctors and some mighty big thinkers in [...]
Tags: blogging·media·one year anniversary·speaking·SXSW·year in review
Podcast Listener Preference Survey
July 8th, 2010 · 1 Comment · Uncategorized
Skip the details and take me to the Podcast Listener Preference Survey. I created this survey with Donna Papacosta, respected veteran podcaster and consultant, to learn more about what listeners like in podcasting. We hope that you’ll take about 7-minutes to check some boxes and maybe have a rant or a rave (there’s plenty of [...]
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Humanizing Content Creation: A Personal Lens
July 8th, 2010 · 12 Comments · Content, Event, Personal
I’m not Martha Brogan. I’ve been thinking a lot about content creation lately. I haven’t been creating much over the last 6-months and it’s been bothering me. I was at lunch with a friend the other day who commented “Yeah, but you don’t really blog anymore, do you?” Oh, dear. What a terrible reflection that [...]
Tags: Andrea Ross·content creation·PAB·PAB2010·priorities·time management
