Marketing Monster

Opening up a monster-sized toolbox of tactics.

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Interviews

See also: published articles and speaking & workshops.
For inquiries, please contact me directly: am|at|adelemcalear|dot|com

INTERVIEWS:

2010 Predictions: Will social media reach ubiquity?
ZD Net, Jennifer Leggio - 10/27/09

The Digital Afterlife and Morning-After Messaging
The New York Times, Jenna Wortham - 10/19/09

La mort, et après ? and Testament numérique
Branchez-vous, Blogosphère, Josianne Massé - 09/28 & 30/09

Death (gasp!) & Digital Legacy, audio interview pre-PodCamp Montreal
Daniele Rossi, 09/18/09

Wooing the Facebook Crowd, Report on Business, Incubator
The Globe & Mail, Charles Mandel - 03/09/09

Global Twestival leverages Twitter’s capacity to energize social networking community (.pdf download)
The Sponsorship Report, Peter Kenter - 03/02/09

Twestival: Twittering for Charity promoting Twesitval Montreal
The Gazette Video, Roberto Rocha - 02/13/09

The world’s a-Twitter tonight at Twestival promoting Twestival Montreal
The Gazette - 02/12/09

Twestival coverage
CTV News - 02/12/09>

Les chroniques d’un Gangstress, Twestival Coverage
MusicPlus.com - 02/12/09 (yet to air)

The Balance between Money and Credibility monetizing URLS & blogs
OMGOMGOMFG.com, Anaiis Flox - 12/16/08

Video Communities: Seesmic, 12seconds, Utterli, Phreadz
Community Divas Podcast with Eden Spodek and Connie Crosby - 10/27/08

Inside the Marketer’s Studio-Dealing with Negative Publicity
One Degree, Eden Spodek - 04/18/08

CITED:

We’re All Going To Die: Exploring Your Digital Legacy and video
Dave Delaney’s BarCamp Nashville presentation - 10/17/09

Trying to Stay Relevant as the TV Media Sands Shift
Jim Long (@newmediajim), Verge New Media - 03/10/09