The folks at Wieden + Kennedy just raised the bar for social media campaigns. The agency responsible for Old Spice launched “The Man Your Man Could Smell Like” commercial during the Superbowl featuring the line “I’m on a horse”, which now has almost 13-million views on YouTube. Another 30-second spot, “Questions”, was released two weeks [...]
Entries Tagged as 'Advertising'
Old Spice Sets a New Engagement Standard
July 13th, 2010 · 3 Comments
Tags: Advertising · Social Media · Video
Friday Silly Advertising
May 30th, 2008 · 1 Comment
Things got a bit silly over on Phreadz with this advertising meme, but it’s perfect levity for a Friday afternoon.
(Click the green button to autoplay all videos in sequence or select the thumbnail to play individual posts.)
Tags: Advertising
Is PR Innately Immoral?
May 29th, 2008 · 15 Comments
This week has taken on a PR theme. On Monday night I had the good fortune to spend time with Shel Holtz and Joe Thornley of Thornley Fallis who were in town for 3rd Tuesday Montreal, a monthly social media event. Both of these men understand the changes that social media has brought to PR [...]
Tags: Advertising · PR · Social Media
