Montreal is Hockeyville I live in Montreal, a serious hockey town. The Montreal Canadiens were founded in 1909,and according to Wikipedia, they are “the longest continuously operating professional ice hockey team and the only existing NHL club to predate the founding of the NHL, as well as one of the oldest North American sports franchises. [...]
Entries Tagged as 'Branding'
Politician Tweets Hockey to Top of Trending Topics
May 21st, 2010 · 7 Comments · Branding, Communication, Social Media
Tags: @deniscoderre·Canadiens·Denis Coderre·Habs·habsDC·hashtags·hockey·Twitter
Hashtag Hijacking Hurts Habitat
June 24th, 2009 · 5 Comments · Branding, Communication, Social Media
UK retailer Habitat recently made a misstep by hijacking hashtags to get their message seen. The practice is popular among spammers who use trending topic keywords in unrelated tweets to get their message in front of more people. For example, a search on one of today’s popular hashtags, HTC Hero – a new phone - [...]
ABC Sets Up New Twitter Users to be Disappointed
July 22nd, 2008 · 15 Comments · Blog, Branding, PR, Social Media
Tonight, Twitter was featured on ABC World News with Charles Gibson. The piece talked about Comcast performing acts of customer service magic by watching the Web for signs of disgruntled customers and then acting as digital detectives to help solve those problems. The report went on to say how companies like Dell, JetBlue, Southwest Airlines [...]
Tags: ABC·Comcast·Customer Service·Dell·JetBlue·Kodak·Southwest·Twitter·Whole Foods·Zappos
.yournamehere: Changing the Face of the Internet
June 29th, 2008 · 7 Comments · Branding
On June 26, 2008 decisions were made in Paris that will profoundly change how the Internet looks in the future. For marketers, it opens up a whole new world of possibilities and challenges. ICANN, the international body that regulates domain naming, announced their unanimous vote to open up restrictions on top level domains (TLDs). Starting [...]
Marketing on Phreadz
May 26th, 2008 · 4 Comments · Branding, Social Media, Video
Recently, TechCrunch and TechCrunch UK featured Phreadz, a new threaded social multimedia conversation network. Now that the cat is out of the bag, I’m pleased to say that I’ve been part of the “clandestine pre-alfalfa” testing on Phreadz for more than two-months. Comparisons to Seesmic are inevitable because both services feature recorded video conversations. But [...]
