Marketing Monster

Opening up a monster-sized toolbox of tactics.

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Entries Tagged as 'Branding'

ABC Sets Up New Twitter Users to be Disappointed

July 22nd, 2008 · 14 Comments

Tonight, Twitter was featured on ABC World News with Charles Gibson. The piece talked about Comcast performing acts of customer service magic by watching the Web for signs of disgruntled customers and then acting as digital detectives to help solve those problems. The report went on to say how companies like Dell, JetBlue, Southwest Airlines [...]

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Tags: Blog · Branding · PR · Social Media

.yournamehere: Changing the Face of the Internet

June 29th, 2008 · 7 Comments

On June 26, 2008 decisions were made in Paris that will profoundly change how the Internet looks in the future. For marketers, it opens up a whole new world of possibilities and challenges.
ICANN, the international body that regulates domain naming, announced their unanimous vote to open up restrictions on top level domains (TLDs). Starting [...]

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Tags: Branding

Marketing on Phreadz

May 26th, 2008 · 4 Comments

Recently, TechCrunch and TechCrunch UK featured Phreadz, a new threaded social multimedia conversation network. Now that the cat is out of the bag, I’m pleased to say that I’ve been part of the “clandestine pre-alfalfa” testing on Phreadz for more than two-months.
Comparisons to Seesmic are inevitable because both services feature recorded video conversations. But there [...]

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Tags: Branding · Social Media · Video

The Curse of the Sophomore Slump

May 25th, 2008 · 5 Comments

I must admit that I was overwhelmed by the incredibly welcoming and supportive response that my first blog post brought. There were more than 50 comments left by an incredible array of heavy hitters from Twitter and the social media scene, people who were new to me who kindly took the time to reach out, [...]

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Tags: Blog · Branding

Coming Clean and Stepping Up

May 4th, 2008 · 57 Comments

At the new year, Jeff Pulver posted his “Bucket List” to Facebook, an outline of things that he’d like to accomplish, more so than a New Year’s resolution. Jeff tagged Merlene Paynter, who then tagged me, along with social media powerhouses Laura Fitton (aka @Pistachio) and Jim Long (aka @newmediajim). It was then that [...]

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Tags: Branding · Social Media