UK retailer Habitat recently made a misstep by hijacking hashtags to get their message seen. The practice is popular among spammers who use trending topic keywords in unrelated tweets to get their message in front of more people. For example, a search on one of today’s popular hashtags, HTC Hero - a new phone - [...]
Entries Tagged as 'Branding'
Hashtag Hijacking Hurts Habitat
June 24th, 2009 · 5 Comments
Tags: Branding · Communication · Social Media
ABC Sets Up New Twitter Users to be Disappointed
July 22nd, 2008 · 15 Comments
Tonight, Twitter was featured on ABC World News with Charles Gibson. The piece talked about Comcast performing acts of customer service magic by watching the Web for signs of disgruntled customers and then acting as digital detectives to help solve those problems. The report went on to say how companies like Dell, JetBlue, Southwest Airlines [...]
Tags: Blog · Branding · PR · Social Media
.yournamehere: Changing the Face of the Internet
June 29th, 2008 · 7 Comments
On June 26, 2008 decisions were made in Paris that will profoundly change how the Internet looks in the future. For marketers, it opens up a whole new world of possibilities and challenges.
ICANN, the international body that regulates domain naming, announced their unanimous vote to open up restrictions on top level domains (TLDs). Starting [...]
Tags: Branding
Marketing on Phreadz
May 26th, 2008 · 4 Comments
Recently, TechCrunch and TechCrunch UK featured Phreadz, a new threaded social multimedia conversation network. Now that the cat is out of the bag, I’m pleased to say that I’ve been part of the “clandestine pre-alfalfa” testing on Phreadz for more than two-months.
Comparisons to Seesmic are inevitable because both services feature recorded video conversations. But there [...]
Tags: Branding · Social Media · Video
The Curse of the Sophomore Slump
May 25th, 2008 · 5 Comments
I must admit that I was overwhelmed by the incredibly welcoming and supportive response that my first blog post brought. There were more than 50 comments left by an incredible array of heavy hitters from Twitter and the social media scene, people who were new to me who kindly took the time to reach out, [...]
I am an early adopter of social media and a technology enthusiast. I've been a social media and strategic marketing consultant since 2007 and have over 20 years marketing experience. I am based in Montreal.




