Tonight, Twitter was featured on ABC World News with Charles Gibson. The piece talked about Comcast performing acts of customer service magic by watching the Web for signs of disgruntled customers and then acting as digital detectives to help solve those problems. The report went on to say how companies like Dell, JetBlue, Southwest Airlines [...]
Entries Tagged as 'Branding'
ABC Sets Up New Twitter Users to be Disappointed
July 22nd, 2008 · 14 Comments
Tags: Blog · Branding · PR · Social Media
.yournamehere: Changing the Face of the Internet
June 29th, 2008 · 7 Comments
On June 26, 2008 decisions were made in Paris that will profoundly change how the Internet looks in the future. For marketers, it opens up a whole new world of possibilities and challenges.
ICANN, the international body that regulates domain naming, announced their unanimous vote to open up restrictions on top level domains (TLDs). Starting [...]
Tags: Branding
Marketing on Phreadz
May 26th, 2008 · 4 Comments
Recently, TechCrunch and TechCrunch UK featured Phreadz, a new threaded social multimedia conversation network. Now that the cat is out of the bag, I’m pleased to say that I’ve been part of the “clandestine pre-alfalfa” testing on Phreadz for more than two-months.
Comparisons to Seesmic are inevitable because both services feature recorded video conversations. But there [...]
Tags: Branding · Social Media · Video
The Curse of the Sophomore Slump
May 25th, 2008 · 5 Comments
I must admit that I was overwhelmed by the incredibly welcoming and supportive response that my first blog post brought. There were more than 50 comments left by an incredible array of heavy hitters from Twitter and the social media scene, people who were new to me who kindly took the time to reach out, [...]
Coming Clean and Stepping Up
May 4th, 2008 · 57 Comments
At the new year, Jeff Pulver posted his “Bucket List” to Facebook, an outline of things that he’d like to accomplish, more so than a New Year’s resolution. Jeff tagged Merlene Paynter, who then tagged me, along with social media powerhouses Laura Fitton (aka @Pistachio) and Jim Long (aka @newmediajim). It was then that [...]
Tags: Branding · Social Media
I am a Montreal-based marketer who loves social media and technology. With 18 years marketing experience behind me, I understand that social media is only one driver in my marketing toolbox. 
