Marketing Monster

There’s a great post by Jeremiah Owyang (@jowyang) today that lays out a roadmap matrix of ways corporate websites can integrate social network components to connect with customers. The key message is:

[Companies must integrate customers behavior on social networks to their corporate website
to increase relevancy, word of mouth, and trust]
Jeremiah then lays out eight functions, [...]

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Last week, I spoke at webcom Montreal 09 along with Shel Holtz, Sean Moffitt and a host of other great speakers. This bi-annual conference features topics aimed at decision-makers and professionals in marketing, internal and external communications and those who want to understand and master the Internet.
I delivered my session, Twitter Tools for Strategic Marketing, [...]

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This is Part 2 of a 3-part 4-part series. Read Part 1: What Are Twitter Lists?
Unfortunately, if you are not part of the Beta roll out, Twitter will not allow you to see the URLs of lists, even if they’ve been tagged as public. For the benefit of everyone, I will include screen shots, where [...]

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I’m proud to be a contributing writer to Technically Women, a new collaborative blog that launched yesterday. As our About page reads:
Technically Women comprises a group of women from all walks of business. This blog presents our unique views on how technology is shifting our world. The women are business owners, marketers, evangelists and leaders. [...]

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A few weeks back, Charles Mandel from The Globe and Mail (a national newspaper in Canada) asked me some questions for a piece he was writing about a start-up classifieds site who’s strategy was to leverage a Facebook group to get traction. The article appeared today in the Incubator column of the Report on Business [...]

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