Marketing Monster

Don’t know Google Sidewiki? Google released this feature just over a month ago as part of their Google Toolbar. Sidewiki allows you to add comments to any page on the web within your browser (IE and Firefox) by way of a fly-out tab and comment box. It is indexable by Google, and users can grade [...]

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Last week, I spoke at webcom Montreal 09 along with Shel Holtz, Sean Moffitt and a host of other great speakers. This bi-annual conference features topics aimed at decision-makers and professionals in marketing, internal and external communications and those who want to understand and master the Internet.
I delivered my session, Twitter Tools for Strategic Marketing, [...]

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This is Part 1 of a 3-part 4-part series.

WHAT IS IT?
Back on September 30th, Twitter announced on their blog that they would be launching their new Lists feature to a small group of users to Beta test. Lists allow Twitter users to organize the people they follow into groups. By segmenting your following list [...]

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Here in Canada, like many other countries around the world, we are fortunate to have more than one official language: English and French. The majority of the French speaking population lives in Quebec. However, it is too simplistic to think that

everyone in Quebec speaks French as their first language
everyone in the rest of Canada [...]

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UK retailer Habitat recently made a misstep by hijacking hashtags to get their message seen. The practice is popular among spammers who use trending topic keywords in unrelated tweets to get their message in front of more people. For example, a search on one of today’s popular hashtags, HTC Hero – a new phone -  [...]

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