Here in Canada, like many other countries around the world, we are fortunate to have more than one official language: English and French. The majority of the French speaking population lives in Quebec. However, it is too simplistic to think that everyone in Quebec speaks French as their first language everyone in the rest of [...]
Entries Tagged as 'Communication'
Pay Attention to Your Customer’s Language
October 6th, 2009 · 9 Comments · Communication, Technology
Tags: Air Miles·Canada·English·French·multilingual·Quebec·Web site
Hashtag Hijacking Hurts Habitat
June 24th, 2009 · 5 Comments · Branding, Communication, Social Media
UK retailer Habitat recently made a misstep by hijacking hashtags to get their message seen. The practice is popular among spammers who use trending topic keywords in unrelated tweets to get their message in front of more people. For example, a search on one of today’s popular hashtags, HTC Hero – a new phone - [...]
Is a Facebook Group the Right Tactic?
March 9th, 2009 · 2 Comments · Business, Communication, Social network
A few weeks back, Charles Mandel from The Globe and Mail (a national newspaper in Canada) asked me some questions for a piece he was writing about a start-up classifieds site who’s strategy was to leverage a Facebook group to get traction. The article appeared today in the Incubator column of the Report on Business [...]
Tags: Facebook·Facebook Group·Globe and Mail·Incubator·Jason Falls·Report on Business·Social network·tactics
Wishing You a Monstrously Great New Year
December 19th, 2008 · No Comments · Communication, Event, Video
2008 has been a monster year for social media marketing, for my business and for me personally. Though, it’s not been without its challenges. Heading into the new year, when global economic and political uncertainties have touched so many people, conversations are filled with doom and gloom. Perhaps this holiday season, you’re feeling a little [...]
Putting Your Passion to Work
September 26th, 2008 · 3 Comments · Communication, Social Media
I wrote this as a guest post for Valeria Maltoni’s excellent blog, The Conversation Agent. It appeared there on September 11, 2008. Marie* leaned in close and whispered, “I have a secret. I’m leading a double life.” I was on the train, on my way to PodCamp Toronto and early into the trip, the young [...]
Tags: conversation·passion·tango·work
