Marketing Monster

Ever notice that the more interested you are in a subject and the busier you are, the faster time flies? Well, that would explain how I arrived at March 3rd while feeling like it should be January 15th. Here’s a brief recap of all the great things that happened, in addition to client work (which [...]

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For the last several weeks, I’ve been working with a stellar team of volunteers to pull together Twestival Montreal. Twestival was started by fellow Canadian (now living in London) Amanda Rose as a global effort to raise money for charity: water. The cause is simple, raise money to fund clean water projects around the world. [...]

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(Originally published on TouchBase, January 7, 2009.)
Working from inspiration for a shared tech holiday party in Montreal, the Toronto technology, marketing and PR community used Twitter to build momentum for their landmark HoHoTO event.
From the first tweets on November 27th to the event on December 15th, Twitter was used to build consensus, assemble an organizing [...]

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Earlier this month, after the Toronto Tweetup, I had the pleasure of sitting down with Eden Spodek and Connie Crosby for their Community Divas  podcast. They asked me about video conversation networks and how they can be used to build community. We talked about Seesmic, 12seconds, Phreadz, Utterli and YouTube and some of the features [...]

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In anthropology, the study of humanity has come to rest on YouTube. Dr. Michael Wesch of Kansas State University and his Digital Ethnography working group have been studying the YouTube phenomenom and it’s impact. They’ve reached some profound conclusions.
After introducing the first viral video, Numa Numa, Dr. Wesch commented on the more than 58,000 copycat [...]

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