• Shibi Mourad (Google): The Acceleration of Everything
• Connie Crosby (The Crosby Group): Adopting Social Media Inside the Enterprise
• Mark Goren (Transmission): Evaluating Social Media Monitoring Tools From A User’s Point of View
• Debbie Weil: Finding Your Social Media Sweet Spot
• Mitch Joel (Twist Image): CTRL-ALT-DEL – How to Reboot Your Marketing in a Connected World
• Geoff Livingston (Zoetica): Shooting the Social Media Messenger!
• Dragana Djermanovic (PRpepper): Social Web: in&out_come
• Maggie Fox (Social Media Group):Privacy is a Commodity, Not a Place
• Janna Anderson (Elon University/Pew Internet Project): Imagining the Internet

Ask Away

Can’t make it to Webcom Montreal? What would you like to take away from these sessions? Send me your questions, and I’ll do my best to report back the answers.

Running concurrently is WebCamp, an un-conference for developers to discuss the trends and issues evolving in web technology. (Sold out.)

There’s still time to register for Webcom tickets. The event is free to enter starting from 4 pm.

Perhaps something drives you nuts, or, you really love something about New Twitter and want to give them a pat on the back.

Ou peut-être, vous parlez français et vous avez un problème avec leur support multilingue.

If you live in Montreal, tonight’s your chance!

Mark Trammell, Design Researcher for Twitter will be in Montreal tonight. Over the next few weeks he’s traveling and speaking with people about how they use Twitter.

Join us for a tweetup tonight from 5 to 7. Please RSVP here: http://twtup.com/c5hk8f

The winners of my Art of Marketing contest are:

Annabelle Agnew
(@sewlounge)

James Taylor
(@JumboJet04)

Congratulations!

Thanks to everyone who took the time to enter and tell me about what they hoped to learn by 2011 and what they’ve learned in 2010. I’ll be doing a follow up post that will take a look at those answers.

STILL TIME TO GET DISCOUNT & LINCHPIN

My readers can use discount code AM26 when ordering to save:

• $50 per ticket on 1 or 2 tickets
• $100 per ticket on orders of 3 or more

You’ll get a free copy of Seth Godin’s Linchpin if you are one of the first 10 people to use the discount code.

Thanks to The Art of Productions for sponsoring this contest.

Methodology:

As I knew several of the entrants, I used a list randomizer from Random.org to make the selection fair and impartial. I randomized two lists, one for women and one for men, for equal representation at the conference.

Disclosure: I have been provided with two tickets for the Art of Marketing conference in exchange for this promotion.

Once again, I am looking forward to a weekend full of tech, social media and great discussions around digital communications and community. There will be 3 tracks of presentations this year; 2 in French, 1 in English.

I’m privileged to be speaking once again. I’ll be presenting a session that is specifically targeted to digital content creators, and is part of my digital legacy series:

Your Web Content : Forever or Fragile?
In the last 15 years we’ve converted analog to digital and put everything on the Web and told that it will be there forever. What if we’re wrong?

Sunday, September 12, 2010
9:30  AM
Chaufferie (hidden away at 175, avenue du Président-Kennedy)
Google Map

The full weekend schedule, including information about Friday’s first ever MediaCamp and the kick off party is here.

Can’t make it to PodCamp Montreal? Check the session schedule to see which sessions will be live streamed to the Internet. (Yes, mine will be.)

Thanks to the PodCamp organizing team Michelle Sullivan, Sylvain Grand’Maison, Laurent Lasalle and Laurent Maisonnave who have done a great job pulling this event together.

Register here.

The Art of Marketing event is coming to Montreal on September 30, 2010 at the Palais des congrès. Check out this impressive lineup of speakers:

• Seth Godin on Leadership and Creativity
• Jeffrey Gitomer on Customer Loyalty and Sales
• Avinash Kaushik on Brand Measurement: Metrics and Analytics
• Mitch Joel on Digital Marketing and Social Media
• Max Lenderman on Branding and Experiential Marketing
• Andy Nulman on Strategy and Innovation

I’m excited about this event because with this group of speakers I know that I’ll learn something new about marketing that I can then apply to my clients’ business (and that of my own.) And with the start of September and the back to school season, learning is on my mind.

Win 1 of 2 pairs of tickets

To help you learn something new about marketing too, here’s your opportunity to win 1 of 2 pairs of tickets that I’m giving away.

Simply answer these 2 questions about learning in the comments section. One winner per question will be selected to receive a pair of tickets to The Art of Marketing (valued at $399 per ticket).

1. What skills or tools do you want to learn before 2011 to help you improve your marketing efforts or your professional skills?
2. What, specifically, have you learned since the New Year about marketing and social media that has worked for you and provided your business (or your clients) with value through results?

The contest closes at 11:59 pm EST on September 21, 2010.

Get a discount on tickets and a copy of Linchpin

The Art of Productions, who have kindly provided me with tickets to give away, have also given me a discount code to offer my readers.

Save $50 per ticket on orders of 1 or 2 tickets, or, save $100 per ticket on orders of 3 or more tickets when you use promo code AM26.

The first 10 people to use the discount code will also get a free copy of Seth Godin’s Linchpin – the book he said will be his last one published traditionally. If you are one of the first 10 people to use the code to order tickets, the book will be waiting for for you to pickup at The Art of Marketing conference.

Thanks to The Art of Productions for sponsoring this contest. Good luck and I hope to see you there.

For those interested in discovering how Twitter apps can turbocharge your experience, here is the presentation.

Let me know in the comments if I’ve missed something that you love, or if you found something new that will make Twitter even better for you.

My favourite discovery

By far, the happiest surprise I found when researching the apps for this presentation was Quote URL. This app allows you to drag and drop the URL for individual tweets into their interface from your Twitter profile or from search.twitter.com. It then arranges the tweets in chronological order and presents you with a permalink. Now you can send someone a link to an entire Twitter conversation or commentary. Even better, the conversation becomes embeddable for your blog. No more cutting, pasting and manual linking. For bloggers, this will be a great tool.

Here’s an example.

1. 
   MarkGoren @AdeleMcAlear waxing poetic about Twitter at #smbmtl. 25 Aug 2010 from Twitter for iPhone
2. 
   enkerli Discussing Twitter penetration/acceptance with @adelemcalear. Twitter seniority (mine: feb 2007) Locate power in app. 25 Aug 2010 from Ping.fm
3. 
   lucaconti http://ow.ly/i/3phK @adelemcalear started her twitter presentation. Le Bistrote is full of people! #smbmtl 25 Aug 2010 from HootSuite
4. 
   MarkGoren Great refresher on Twitter by @AdeleMcalear at #smbmtl. Look for the deck on SlideShare later. 25 Aug 2010 from Twitter for iPhone
5. 
   MarkGoren #smbmtl – nice shout out to @RowFeeder by @AdeleMcAlear. She highly recommends it. 25 Aug 2010 from Twitter for iPhone
6. 
   sebprovencher Thank you @AdeleMcAlear for mentioning @neediumhq (http://www.needium.com) during #smbmtl! 25 Aug 2010 from web
7. 
   JumboJet04 @AdeleMcAlear great presentation today ! Thanks for the useful info 25 Aug 2010 from Echofon
8. 
   MarcSnyder @AdeleMcAlear juste realised I joined twitter before you did 25 Aug 2010 from web in reply to AdeleMcAlear
9. 
   MarcSnyder Excellent #SMBMtl de @AdeleMcAlear et @sebprovencher, avec @newraycom, @enkerli, @lucaconti, @valeriewindsor, @valeriewindsor notamment 25 Aug 2010 from web
10. 
    KaiDesignStudio @AdeleMcAlear Thanks for sharing about Tweeter apps @ Social Media Breakfast, learned a lot! 25 Aug 2010 from web in reply to AdeleMcAlear
11. 
    vandy_pants Really enjoyed my first #smbmtl today, with talks from @AdeleMcAlear and @sebprovencher. And now, back to school mode. Rats! 25 Aug 2010 from Twitter for iPhone
12. 
    mperron Great presentations by @AdeleMcAlear & @sebprovencher at Social Media Breakfast Montreal. 25 Aug 2010 from TweetDeck

— this quote was brought to you by quoteurl

Thanks to Jeff Taylor and Dan Maitland from Heelatch for the opportunity to speak to such a great  crowd. And thanks to everyone who contributed to the great Q&A afterward.

Be sure to check out Sebastien Provencher‘s presentation on the Group Buying industry. It was fascinating and enlightening.

See you next time!

Come catch me speak on making Twitter a more powerful tool for business at Social Media Breakfast Montreal, Wednesday, August 25th, starting at 9 AM.

Turbocharge Twitter with Apps

I’ll be speaking about Twitter Apps. Here’s the low-down:

With thousands of Twitter applications available, everyone has their favourites. If you use Twitter for business, we’ll look beyond the basics to introduce apps that will make your experience more relevant and valuable to your objectives. Whether your goals are competitive intelligence, lead generation, promotion, community building, monitoring or measurement, we’ll look at tools to turbocharge Twitter.

What Are Your Favourite Twitter Apps?

I’ve spoken on Twitter apps many times before, but the landscape changes so quickly that I’ll be revising and updating my favourites for this session. With so many tools available for such a wide range of purposes, it can be daunting to find your way through to discover the really useful ones. I thought I’d take a little survey at the event to see what attendees’ top 3 Twitter apps are and then share the results here on my blog afterward.

But why limit the survey just to attendees? Let’s share the love a bit. What are your top 3 favourite Twitter apps for your business? Tell me the ones that you find the most valuable, or that make the best use of your time, or that enrich your Twitter experience.

Feel free to share the survey with your network: http://bit.ly/SMBMapps

I’ll post the results right here on my blog after the Social Media Breakfast on August 25th.

Also at Social Media Breakfast

I’m honoured to share the bill with Sebastien Provencher, co-founder of Praized Media and the newly launched Needium. He’s also one of the world’s foremost experts on local search. Sebastien is so renowned that Google invited him to speak about local search to their staff last year. At Social Media Breakfast, he’ll be talking about the Group Buying phenomenon and what it means for local advertising. You don’t want to miss this.

Social Media Breakfast is also giving away two tickets to the upcoming Art of Marketing conference. (I’ve got some news regarding the Art of Marketing up my sleeve for you as well – stay tuned!) Tickets are valued at $399 each and the conference features a pretty stellar line up of speakers including Seth Godin.

Event Details

REGISTER HERE

Social Media Breakfast Montreal

Wednesday, August 25, 2010

09:00 to 11:00

La Bistrote

1510 Notre Dame Ouest

514.903.3858

View Google Map

Photo: Jerome Paradis

Last week, I spoke at webcom Montreal 09 along with Shel Holtz, Sean Moffitt and a host of other great speakers. This bi-annual conference features topics aimed at decision-makers and professionals in marketing, internal and external communications and those who want to understand and master the Internet.

I delivered my session, Twitter Tools for Strategic Marketing, with the aim of helping marketers who represent brands to get more out of their Twitter experience. It highlighted which 3rd party applications they could use to add real value and market intelligence to their Twitter efforts.

Because having the right tools to do your job is essential to success, I presented applications that were a selection of what is available to help manage corporate tweets, analyze sentiment, track opinions, conduct market research, find influencers, monitor brand mentions, track trends in real-time and more.

Shel Holtz gave the keynote Tactical Transparency: The Value of Access to Information and then followed up with a second  session on how Your Employees are Your Brand. Here’s a brief excerpt (apologies for the itty bitty jiggy cam):

One of my favourite sessions of the day was Sylvain Grand’Maison’s rapid-fire presentation The Good, the Bad and the Ugly: Traditional Media’s Web Experience. In it, he highlighted how francophone mainstream media in Quebec are failing to deliver a good online experience.

Another highlight of the day was discovering WebCamp. In its 4th year, it was held upstairs from web  com and got back to basics. The concept of Praized co-founder, and well-known Montreal developer, Sylvain Carle, the un-conference was a circle discussion of issues important to the community. I was only able to stay for a short time but was excited by a concept that Sylvain had – a networking event similar to speed dating, but for Marketers and business people to meet developers and programmers. (Coincidentally, I’d had this very thought several days earlier!) This led into a discussion about self-branding for techies and IdentityCamp. I’m always impressed with the level of creativity and commitment to innovation that the Montreal development community has. If you want to view some of the discussions (mostly in French), they are here on Laurent Lasalle’s Qik. <link to Laurent’s Qik>

My thanks to Claude Malaison for inviting me to speak at webcom 09 and congratulations to him for holding another successful conference.

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This morning, news spread of the murder of Montreal blogger Renée Wathelet (@endirectdesiles). A fixture in the community, Renée fell in love with Mexico’s Isla Mujeres and moved there last year March. Although, we spoke on Twitter a few times, I only met her once, when she was in town for a visit last February and* came to Twestival.

So many people here loved Renée and were close to her. Many of those same people may be attending PodCamp Montreal. And so, I questioned whether I should cancel my session out of respect to her grieving friends. But, after consideration, I’m going ahead with the session in honour of all that Renée has created and her own digital legacy.

So, if you are interested in the topic of Death and Digital Legacy, I encourage you to attend my session. It will be a round table discussion and participation is encouraged. I will not be making a formal presentation, but instead will share stories that illustrate different discussion points. Some of these may include:

• how do communities mourn online?
• what are the policies of online social sites for families to access loved ones’ accounts?
• do you need a digital trustee named in your will?
• what are some of the new services that have started to manage digital legacy?
• what are the hazards of dormant accounts, whether the user is deceased or not?

I hope to see you there.

Saturday, September 19, 2009
2:30 PM
DE3225
UQAM Design Centre
1440 rue Sanguinet
Montreal

*UPDATE 9/21/09: For more about Renée Wathelet, her friend and YulBiz founder Philippe Martin was interviewed about her on Montreal radio (in French) on 9/21. Listen here.

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In a special Sunday edition of Third Tuesday Montreal, Shel Israel, co-author of Naked Conversations, will be here Sunday, September 13th at 6:00 PM to speak about his new book, Twitterville: How Businesses Can Thrive in the New Global Neighborhoods.Shel Israel writes, speaks, advises and tweets on social media and was the very first speaker at Third Tuesday when it launched in Toronto in 2006. A former PR practitioner and an early adopter of Twitter, he has been participating in conversations and observing how social media is changing the way we approach communications.

Twitterville examines how businesses have been using Twitter to engage with their customers, build loyalty and increase sales. It is the natural extension of Naked Conversations, which Shel wrote with Robert Scoble in 2006, on how blogging brought new opportunities for companies to reach their customers. You can read the introduction to Twitterville on Shel’s blog, GlobalNeighbourhoods.net.

Since 2005, Shel Israel has interviewed more than 375 people in 38 countries on social media’s impact on culture and business. In 2008, he became the the first American to keynote at CNBloggercon, China’s largest social media conference. Shel is a senior fellow to the Society for New Media Research (SNCR) and serves on the advisory boards to the Social Media Club and SmartBrief on Social Media.

Date: Sunday, September 13

Time: 6:00 PM

Location: Daylight Factory, 1030 rue St Alexandre, Montreal

————

R.S.V.P. via the 3e Mardi | Third Tuesday Montréal Facebook event page.

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