Marketing Monster

Tomorrow I head to PodCamp Toronto to speak on Saturday. This will make my 6th Podcamp experience (PodCamp Toronto 2, 3, 4; PodCamp Montreal 1 & 2,  PodCamp Boston 4) and I’ve got some tips for those who are new to the PodCamp experience.

10 Things PodCamp Is:

not just about podcasting
an unconference for new and [...]

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Ever notice that the more interested you are in a subject and the busier you are, the faster time flies? Well, that would explain how I arrived at March 3rd while feeling like it should be January 15th. Here’s a brief recap of all the great things that happened, in addition to client work (which [...]

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For the last several weeks, I’ve been working with a stellar team of volunteers to pull together Twestival Montreal. Twestival was started by fellow Canadian (now living in London) Amanda Rose as a global effort to raise money for charity: water. The cause is simple, raise money to fund clean water projects around the world. [...]

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(Originally published on TouchBase, January 7, 2009.)
Working from inspiration for a shared tech holiday party in Montreal, the Toronto technology, marketing and PR community used Twitter to build momentum for their landmark HoHoTO event.
From the first tweets on November 27th to the event on December 15th, Twitter was used to build consensus, assemble an organizing [...]

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Quiz: When I talk about an organization that uses blogging, a visitor forum, Twitter, video, Flickr, Facebook and FriendFeed for an integrated social media communications outreach program, where would you think they are located? The United States? Canada? Europe? Asia?
What about a place that sees the migration of tens of thousands of wildebeest every year, [...]

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