I am a Montreal-based marketer who loves social media and technology. With 18 years marketing experience behind me, I understand that social media is only one driver in my marketing toolbox. 
Tonight, Twitter was featured on ABC World News with Charles Gibson. The piece talked about Comcast performing acts of customer service magic by watching the Web for signs of disgruntled customers and then acting as digital detectives to help solve those problems. The report went on to say how companies like Dell, JetBlue, Southwest Airlines [...]
Entries Tagged as 'PR'
ABC Sets Up New Twitter Users to be Disappointed
July 22nd, 2008 · 14 Comments
Tags: Blog · Branding · PR · Social Media
Is PR Innately Immoral?
May 29th, 2008 · 15 Comments
This week has taken on a PR theme. On Monday night I had the good fortune to spend time with Shel Holtz and Joe Thornley of Thornley Fallis who were in town for 3rd Tuesday Montreal, a monthly social media event. Both of these men understand the changes that social media has brought to PR [...]
Tags: Advertising · PR · Social Media