Marketing Monster

Opening up a monster-sized toolbox of tactics.

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Entries Tagged as 'PR'

Shel Israel and Twitterville Come to Third Tuesday Montreal

August 31st, 2009 · 1 Comment

(Cross posted from 3e Mardi | Third Tuesday Montréal.)
In a special Sunday edition of Third Tuesday Montreal, Shel Israel, co-author of Naked Conversations, will be here Sunday, September 13th at 6:00 PM to speak about his new book, Twitterville: How Businesses Can Thrive in the New Global Neighborhoods.Shel Israel writes, speaks, advises and tweets on social [...]

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Tags: Event · Montreal · PR · Social Media

ABC Sets Up New Twitter Users to be Disappointed

July 22nd, 2008 · 15 Comments

Tonight, Twitter was featured on ABC World News with Charles Gibson. The piece talked about Comcast performing acts of customer service magic by watching the Web for signs of disgruntled customers and then acting as digital detectives to help solve those problems. The report went on to say how companies like Dell, JetBlue, Southwest Airlines [...]

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Tags: Blog · Branding · PR · Social Media

Is PR Innately Immoral?

May 29th, 2008 · 15 Comments

This week has taken on a PR theme. On Monday night I had the good fortune to spend time with Shel Holtz and Joe Thornley of Thornley Fallis who were in town for 3rd Tuesday Montreal, a monthly social media event. Both of these men understand the changes that social media has brought to PR [...]

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Tags: Advertising · PR · Social Media