Marketing Monster

Opening up a monster-sized toolbox of tactics.

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Entries Tagged as 'Social Media'

Social Networking and The Gift Economy

August 24th, 2008 · 4 Comments

Today sees Gnomedex attendees heading home and posting re-caps of event highlights. This morning, my buddy Dave Delaney summed up his Gnomedex experience by quoting Beth Kanter:
“Use technology for good and it will make you feel good.”
In case you missed it, Beth enlisted the audience at Gnomedex to demonstrate the power of social networking for [...]

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Tags: Social Media

ABC Sets Up New Twitter Users to be Disappointed

July 22nd, 2008 · 14 Comments

Tonight, Twitter was featured on ABC World News with Charles Gibson. The piece talked about Comcast performing acts of customer service magic by watching the Web for signs of disgruntled customers and then acting as digital detectives to help solve those problems. The report went on to say how companies like Dell, JetBlue, Southwest Airlines [...]

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Tags: Blog · Branding · PR · Social Media

Is PR Innately Immoral?

May 29th, 2008 · 15 Comments

This week has taken on a PR theme. On Monday night I had the good fortune to spend time with Shel Holtz and Joe Thornley of Thornley Fallis who were in town for 3rd Tuesday Montreal, a monthly social media event. Both of these men understand the changes that social media has brought to PR [...]

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Tags: Advertising · PR · Social Media

Marketing on Phreadz

May 26th, 2008 · 4 Comments

Recently, TechCrunch and TechCrunch UK featured Phreadz, a new threaded social multimedia conversation network. Now that the cat is out of the bag, I’m pleased to say that I’ve been part of the “clandestine pre-alfalfa” testing on Phreadz for more than two-months.
Comparisons to Seesmic are inevitable because both services feature recorded video conversations. But there [...]

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Tags: Branding · Social Media · Video

Coming Clean and Stepping Up

May 4th, 2008 · 57 Comments

At the new year, Jeff Pulver posted his “Bucket List” to Facebook, an outline of things that he’d like to accomplish, more so than a New Year’s resolution. Jeff tagged Merlene Paynter, who then tagged me, along with social media powerhouses Laura Fitton (aka @Pistachio) and Jim Long (aka @newmediajim). It was then that [...]

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Tags: Branding · Social Media