Marketing Monster

The folks at Wieden + Kennedy just raised the bar for social media campaigns. The agency responsible for Old Spice launched “The Man Your Man Could Smell Like” commercial during the Superbowl featuring the line “I’m on a horse”, which now has almost 13-million views on YouTube. Another 30-second spot,  “Questions”, was released two weeks [...]

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My buddy Dave Fleet (@davefleet) at Thornley Fallis sent me the heads up on this video titled  Next is Now. Their client, Rogers, premiered it at their AGM today. For those readers outside of Canada who may not know, Rogers is a giant media corporation with traditional media properties in radio, television and print, [...]

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I saw this in Dave Winer’s FriendFeed stream and thought this was hilarious. Twitter has become so over-hyped in mainstream media these days, that I’m getting used to people responding at its mention in a negative, eye-rolling way. I loved that the Tonight Show with Conan O’Brien was able to poke fun at the celebrity [...]

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Ever notice that the more interested you are in a subject and the busier you are, the faster time flies? Well, that would explain how I arrived at March 3rd while feeling like it should be January 15th. Here’s a brief recap of all the great things that happened, in addition to client work (which [...]

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2008 has been a monster year for social media marketing, for my business and for me personally. Though, it’s not been without its challenges.
Heading into the new year, when global economic and political uncertainties have touched so many people, conversations are filled with doom and gloom. Perhaps this holiday season, you’re feeling a little cautious, [...]

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