Marketing Monster

See also: published articles and interviews.
For inquiries, please contact me directly: am|at|adelemcalear|dot|com

I help people better understand the digital world.

Are you planning a conference or meeting and looking to shed light on the latest in digital marketing, the social web and social networking tools? I speak to groups of all sizes, provide one-on-one consultations and offer workshops for a more hands-on approach.

For Marketers and Public Relations Professionals: As communicators, do you want to open up new channels with your market, to reach people where they are spending their time and to build brand trust? If you are an agency looking to deliver the services your clients are demanding or if you want your in-house marketing to be better equipped for today’s web, I can help

I speak about the the concepts and best practices of the social web to help you understand how to get off on the right foot. We’ll look at how to integrate social media tools across your marketing mix, discuss case studies for brand representation and learn the ins-and-outs of the online services driving the social web.

For Businesses and Executives: Do you need to understand the big picture? You are hearing the buzz about how media is changing and how social is taking the web by storm, but you don’t know if it’s really going to affect your business. You’re not sure that these new tactics could live up to the hype. The truth is that not all things social are right for every business. Learn what aspects might be right for you and what simply doesn’t work.

For Novices and Intermediates: From “what’s an RSS feed?” to “what are the best brand management tools for Twitter?”, you have questions about the huge array of services and applications for the social web. I will help you understand the big picture and the nitty-gritty of how these new technologies will change how you interact online. Optimize the time you spend on the web, discover what new services will bring you value and learn how things work online.

TOPICS

• Brand Management on Twitter
• Twitter Tools for Strategic Marketing
• What They’re Saying: Listening to the Social Web
• The Social Toolbox: The Essentials for Business
• Twitter 101: Getting Started on the Right Foot
• Facebook for Marketers
• Starting a Corporate Blog
• Building Community with Video Networks
• RSS, News Readers and Social Bookmarking for Research and Sharing

Special Interest Topic:

• Death and Digital Legacy: The Social Web and All That You Leave Behind

Looking to cover something that’s not here? I have an extensive network of professionals who are qualified to speak on vast array of topics related to the web. Contact me to discuss your needs, and if I am unable to confidently address the topic, I will put you in contact with someone who is right for the job.

UPCOMING SPEAKING ENGAGEMENTS:

Dgital Legacy
Ignite! Ottawa - 11/12/09

PREVIOUS SPEAKING ENGAGEMENTS:

Twitter Tools for Strategic Marketing
webcom Montreal 09 - 10/22/09
webcom Montreal wrap up and slide deck

Death and Digital Legacy in Social Media
PodCamp Montreal - 09/19-20/09
Session Outline

Video Microblogging: Building Community with Video Conversation Platforms
PodCamp Toronto - 02/21-22/09
Quicktime video download
Laurent Lasalle’s Qik

Your Brand on Twitter: Best Practices, Tips and Tools
2nd Annual Social Media Marketing Conference, Toronto - 02/18-19/09

Using Twitter to Build and Monitor Your Personal Brand
PodCamp Montreal - 09/20/08
Coverage: Rob Blatt

Video Conversation Platforms: Building Community
Montreal Girl Geek Dinners - 09/18/08

Twitter 101 Panel (download or view Quicktime video)
PodCamp Toronto - 02/24/08

FEEDBACK

RT Twitter Tools for Strategic Marketing at #webcom09 I hope that you found some useful takeaways

@AdeleMcAlear identifying individual contributors in a twitter account used by many. Plus many apps I was previously unfamiliar with. Thx! 2:04 PM Oct 22nd
@maya514 Maya Meyouhas, Divine.ca

@AdeleMcAlear it was really great to have a summary of all the apps! The Twitter grader one was really new to me and I can’t wait to try it 2:13 PM Oct 22nd
@lalachad Frederique Garzon, Information Architect

Discussing the need to appoint a ‘Digital Executor’ Great presentation by @adelemcalear. #pcmtl 3:13 PM Sep 19th
@missrogue Tara Hunt, Author and Speaker

This is one of the most unique & thought-provoking sessions I’ve ever been to at a Podcamp (Death in the Digital World @AdeleMcAlear) #pcmtl 3:08 PM Sep 19th
@erin_bury Erin Bury, Sprouter

@AdeleMcAlear you are a great presenter and congratulate you on taking on a important topic. Death and ur Internet presence. #pcmtl 3:03 PM Sep 19th
@isfan Allan Isfan, FaveQuest

@davedelaney @adelemcalear it is awesome to hear people taking on tough subjects and nailing it. really got me thinking 9:44 AM Sep 20th
@isfan Allan Isfan, FaveQuest

.@adelemcalear is a terrific speaker. Death and digital legacy. Fascinating topic and one we should be taking about more. #pcmt l2:53 PM Sep 19th
@SuzeMuse Susan Murphy, Ottawa Tonite

@SuzeMuse Agreed. Always enjoy @adelemcalear’s sessions 2:54 PM Sep 19th
@davefleet Dave Fleet, Thornley Fallis

@davefleet @adelemcalear Yeah…dave’s right, you pretty much nailed it. You are now the guru of one of the biggest discussion points ever 9:21 AM Sep 20th
@nickiannitti Nick Ianitti, Fuel Industries

@AdeleMcAlear Absolutely loved your session at #pcmtl. Found it very moving and thought-provoking 9:31 PM Sep 20th
@dallasllama Dallas Curow, Photographer

It’s tough to match the energy and enthusiasm of @adelemcalear when she’s talking about Twitter… #smmkt 3:41 PM Feb 18th
@ccarmichael Colin Carmichael, Presbyterian Church of Canada

@AdeleMcAlear @ccharmichael is right. Your energy & enthusiasm made me understand why I like social media folks - and twitterers especially. 9:44 PM Feb 18th
@thornley Joseph Thornley, Thornley Fallis